What is Local SEO?

How to rank higher in your local area

By JD Hilditch

October 12, 2020
3:38 pm

When you have a website, you have the ability to target and interact with the entirety of the online world. However, often times for small businesses you just want to target your local area. Local SEO is focused on ranking your website and listings higher within the proximity of your geographic area. This is especially important now during the COVID-19 era as customers are moving to interacting with business online rather than in-person. In this post, we’ll explain what Local SEO entails and how to make your website findable within your area.

“Local SEO is the process of optimizing various aspects of your online presence to improve traffic, calls and directions to your local business.”

Read on to understand what Local SEO is and how it impacts your business online.

What is Local SEO?

If you have a local business, such as a shop, store-front, or office that customers visit frequently, you need those customers to be able to find you easily online. Optimizing your website for local searches is the process called Local SEO (Local Search Engine Optimization). It focuses on just the geographical area that surrounds your business, and therefore your most likely customers.

There are several channels that go into optimizing your Local SEO efforts.

Google My Business
Website
Reviews
Social Media
Local Citations
Inbound Links

In each of the articles above, we’ll discuss how you can view, track and improve your local search results and get your business in-front of customers.

Want to Rank Locally?

Voyage Media Works offers Local SEO services that cover all the topics here. Our team works with businesses to get their listings and website optimized.